After a major release, UX needed to earn its place at the strategic table — not wait to be invited. I designed and ran a structured interview program across 19 stakeholders spanning 6 project functions: Business, Leadership, Product, Development, Medical Affairs, and Algorithms.
The goal was to gather ground truth on product direction directly from the people driving decisions — surfacing gaps and misalignment between teams that wouldn't appear in any meeting notes, and using the output to plan UX deliverables that demonstrably helped the team achieve their goals.
Each interview followed a consistent framework:
01
Background
Team role, mandate, and relationship to nDP — establishing context before asking about direction.
02
Critical Questions
The key questions each team needed to answer for nDP — surfacing what was unresolved or contested.
03
Vision & Plans
Short and long-term direction for their team and the platform — where they wanted nDP to go.
04
Challenges & Opportunities
The biggest obstacles nDP faced and the most significant opportunities — including potential third-party partnerships and competitive data.
05
Business Goals
Success metrics and business goals for nDP — what a good outcome actually looked like to each stakeholder.
06
UX's Role
What UX could specifically do for them — asked last, after trust was established, to get honest and actionable answers.
Responses were plotted in Lucidchart as sticky notes, mapped to themes via affinity mapping, then cross-referenced against project priorities using a three-way Venn diagram — the more priorities a theme touched, the higher it ranked for UX to act on. The output was a concrete set of objectives translated into a proposed 2026 UX roadmap, presented to project leadership for approval.
Structured interview framework across 19 stakeholders
6 project functions represented: Business, Leadership, Product, Dev, Medical Affairs, Algorithms
Affinity mapping and theme synthesis in Lucidchart
Tangible UX objectives derived from business goals
